A Brief From

Woolworths

"How to reduce the time customers spend on searching when they are shopping grocery online with Woolworths?"

Design Brief

Problem

Shopping List Management

Online Search

Target Audiance

People

-do grocery shopping offline regularly

-have shopped online but have not yet tried online grocery shopping
-are willing to try online grocery shopping

Solution

-Turning in-store receipts into online
shopping lists in order to reduce the number of online searches

-Create a consistent cross-platform user experience
-Reduce the cognitive load while the users browsing through different platforms

In response to woolworths

The staff of Woolworths have discussed with our design idea - Scanning Receipt and turning it into online shopping lists.

However, they pointed out that

what if the customers do not keep the receipts?

We conducted a survey

To know the peoples’ behaviours of keeping receipts
To know what we can do to make people keep the receipt?

86.2% of people keep receipts and the participants who do not keep receipts or selectively keep receipts show at least 58% to 100% willingness to keep receipts if there are special promotions or they are
informed by the stories.

Scan your

Receipt

Tired of searching products on the
Woolworths Website/Mobile Website/Mobile App.
But you are still interested in online grocery shopping?

Woolworths now provides you with a quick way to add
products you mostly want to buy online

- The Receipt Scanning

You just need to enter/scan the receipt number and all items you have purchased will automatically add to your online shopping cart.
Then you can edit the shopping list or just click and
buy!

Experience online grocery shopping by using our digital solution- The Scanning Receipt

Landing Page

Receipt Scanning System

Purchase Confirmation Page

Reduce the time of searching for different products online

Turn your shopping list in reality to digital receipt in your Woolworths online shopping platforms

Digital solution

“Design is an iterative process.”

David Kelly from IDEO (2008)

Testing

Iteration

Reflection

Not just the design but the idea itself is also iterative

Future of the project

Woolworths is the largest retailer in Australia, they might already possess an enormous amount of purchase behaviours.
However, she might not know the exact user journey after her customers purchasing in-store or online.

Re-recognize Customers

Shopping Habits

Promotion

Woolworths can see clearly a customer’s shopping journey and how a product is abandoned by a customer.

Use the data for future development and promotion

mining data

The heavy catalogue is one of the biggest pain when shopping online with Woolworths

Customized

Similarity

Simpler

Woolworths can promote relevant products to their customers since most of the customers buy similar items each time

customized catalogue

Scan

and

Create

Stop wasting time on shopping list management

Scan the barcode on your in-store receipt, create your own digital shopping list in no time

Swipe and tap to edit your list, add all items to cart by 1 click

Consistency

Mobile Website and Desktop Webpage

App, mobile website, desktop website, a consistent shopping experience across three platforms

Instead of scanning, input your receipt number

Same function, different ways

Acknowledgement

This is my final project for the Interface Design of my master degree. Gratitudes to my amazing team members Weiheng Yen (Percy) and Yuxin Huang, whom I worked with through the whole ideation, research, testing and iteration process.

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