Design creates culture
digital placemaking for
The Footbridge Plaza
A Rapturous Fusion of Lights, Sights and Heartbeats
Hopes and dreams
Digital Placemaking
Explore, absorb and create
Our first attempt of digital
placemaking
Design Thinking
“Digital design is like painting, except the paint never dries.”
-Neville Brody
Connecting
To build up a connection between the Footbridge Plaza and its visitors
Bring the place vividness
Bring people belongingness
Design
​
challenge
First-person Observation
Questionnaires
Interviews
Card sorting
...
-How can we make the footbridge more welcoming and vibrant?
- How can we use sensations and amplified reactions to give material expression?
- How can we provide a transition atmosphere with an element of surprise
that takes people out of their busy routine and stress?
Digital
​
Placemaking
A bond
that we want to create
between a place and its
To connect the
commuters of the
Footbridge plaza with the
pathway and its vicinity
Since the pathway experiences a large
footfall, a bond will be felt between all the commuters to connect the Footbridge plaza with its
commuters through Digital placemaking and Interactive display
How the place outshines by itself and how the footbridge plaza is an important part
of the lives of the students of the University of Sydney and this is going to make it an integral part of theirs too
#whatpumpsyourheart
​
Unforgetable
User Experience
​
Father and Daughter
"That's because we are from the same family"
They visited our project and
sat on the beanbag together. The father helped his daughter
visualize her heartbeat and then he visualized his heartbeat.
The daughter told her father that they had the same heartbeat. The father replied to her saying that that was
because they were connected and a part of the same family.
Our key goal for this project of Digital Placemaking was to
make people feel a part of the community vibe and this conversation between a father and his daughter just showed us that our efforts in creating this project were successful
